Customized embroidery featured image
Coolers Personalized With Embroidery Art

3 FAQ’S ABOUT EMBROIDERY & DYE SUBLIMATION

FAQ's about embroidery embroidery machine

   A commercial embroidery machine personalizing a royal blue backpack soft cooler with white embroidery thread.

                 By now, you've probably figured it out.  Both embroidery and dye sublimation are custom finishes that add productive value to your coolers.  So here are 3 FAQ's about embroidery and dye sublimation that will make your decisions easier.

The  key thing is text, a logo, or an image will attract even more attention to a cooler.  And that's how to generate conversations and more referrals.

  • Embroidery vs. Dye Sublimation? 
  • Personalized Embroidery or Customized Embroidery?
  • How much does it cost? 

I'm pretty familiar with embroidery but what is Dye Sublimation?

                  For us, embroidery is a finishing treatment.  That means we sew the design after the cooler is fully assembled.

We use commercial embroidery machines to sew your logo into the material that is used to make your coolers. Pretty much always, we sew on a pocket so we don't puncture waterproof barriers.

.On the other hand, dye sublimation is a process where the fabric is treated with the inks that color your design before the cooler is assembled.

Therefore, when we use dye sublimation to finish your coolers, order quantities tend to be larger.  And production takes more time.

customized embroidery on a machine

Embroidery is sewn on a pocket

Dye Sublimated Soft Coolers Construction

Dye-Sub coolers are assembled after fabric is sublimated

What’s the difference between PERSONALIZED and CUSTOMIZED finishes?

Coolers Personalized with Embroidery

FAQ's About Embroidery_Important Post It
  • Embroidered finishes like a name or a phrase are TEXT.
  • Our embroidery machines sew many common TEXT fonts without special programing.

Unless we’re talking about a unusual font type, TEXT is easy to execute. When you "personalize your cooler with embroidery", your using TEXT to create logo art. 

We use "Personalize Your Cooler With Embroidery" to refer to a finish that uses TEXT only.

Therefore, TEXT finishes are an option that we offer to you right on the product page.

FAQ'S Finish with embroidery on page order

Choose thread color and text embroidery on the product page at https://totallywaterproofcontainers.com

Coolers Customized w Embroidery

FAQ's About Embroidery_Important Post It

With the curves, lines & changes that make up a logo, usually we have to generate a unique program for the embroidery machine.

          Logo's, mascots, and design combinations usually require that we create (digitize) a unique computer file that instructs the embroidery machine how to sew the design.

When the we need to digitize a unique design we refer to the process as "Customizing Your Cooler With Embroidery". 

So when we want to finish a cooler or a tote bag with a logo, a mascot, or combine text with a design, the priority becomes communicating effectively about your design.


3 FAQ's About Embroidery images

How would I be charged for personalized, or a customized finish?

Our web page is equipped to handle TEXT embroidery. So the system will add $9.95 to the price of the item that we are personalizing. 

When we are working with a digitized design, the fees are determined by the stitch count. That is; how many stitches the embroidery machine uses to sew out the design.

So our process with digitized designs is as follows;

  • Receive your form with descriptive details about your design.
  • Confirm the design details & the price by telephone or email.
  • Digitize the design & present a sample for your final approval.
  • Sew the design onto the cooler, tote, or backpack.
  • We email an invoice for payment.

Regarding the cost of dye-sublimation, it's the order quantity that will determine the cost per unit.  

.These are 3 of the most common questions (FAQ’s About Embroidery & Dye-Sub) that our customers ask. 

Do you have a design that you want to use on your coolers?

If you'd prefer, email us @ markp@totallywaterproofcontainers.com.  

Or call, (800) 499 2516.  And we'll be excited about helping you create something remarkable.

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Generate More Referrals AO COOLERS
Coolers Customized With Embroidery

How Professionals Use Outdoor Recreation To Generate More Referrals

by Mark Payton, Managing Member, TOTALLY WATER PROOFCONTAINERS, LLC.

Generate More Referrals

with the

Perfect Billboard For Your Business Message


5 Key Factors

It's a

BILLBOARD

FOR YOUR

BUSINESS MESSAGE

How To Generate More Referrals_professionals

I love these coolers cause they put my business front & center, wherever people take them. 

Dr. Pete Geannelis - Veterinarian

Shoulder Strap Soft Cooler Generates More Referrals

Every Soft-Sided

AO COOLER

has a

Shoulder Strap

Easy To Carry

Easy To Stow

Embroidery

or

Dye Sublimation

makes your logo presentation

bold, bright, 

remarkable & long-lasting

Spark-up conversations about your business.

Word of Mouth has always been my best source for referrals.

generate more referrals with soft coolers

Super-Insulated

Duffel Bags

They're versatile.

  • ice cold drinks
  • hot food
  • clothes
  • delicate gear

Carry anything that fits.

In our region  .  .  .  a good looking, high quality soft cooler gets used every day & everywhere.

AO COOLERS

keep ice an entire day,

at least.

Larger models keep ice a weekend.

Learn more about

how professionals generate more referrals.

Customize Your AO COOLERS

With Embroidery or Dye Sublimation

&

Generate More Referrals For Your Organization


© 2021,  Totally Waterproof Containers. LLC    I   All Rights Reserved.    I  Privacy policy

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The Perfect Billboard For Your Logo
Coolers Customized With Embroidery

The Perfect Billboard For Your Business Message

5 Reasons Why 

This Soft  Cooler Works For Realtors

It's a

Billboard

for your

BUSINESS MESSAGE

12 pack soft Cooler Billboard for your business message
Shoulder strap Billboard for your logo

8 to 11 Years

That's how long people use AO Coolers before they buy another one*

 

*data gathered with website questionnaires


Inspire  Conversations About Your Services

Generate Word-of-Mouth Referrals


Embroidery or

Dye Sublimation

makes

Extraordinary

Presentations

bold, bright, remarkable

& long-lasting

Embroidery Or Dye-Sub Billboard For Your Business Message

AO COOLERS 

"the best cooler 

that I have ever owned."

Customer Ratings
4 customer reviews

In Our Region

a good cooler is an

Everyday Household Item 

  • lunch every day
  • boating
  • the beach
  • the pool
  • road trips & outings
Billboard For Your Business Message_pool

Learn more about

soft coolers customized with embroidery or dye-sublimation.

Customize your coolers with 

embroidery or dye sublimation

AO Coolers are a BILLBOARD FOR YOUR BUSINESS MESSAGE

Backpack cooler, 12 pack & 24 pack coolers customized with embroidery & dye-sub 

AO COOLERS are a billboard

for your business message

  .  .  . a conversation starter about you & your services. 

witten by Mark Payton

written by

Mark Payton

Managing Member

Totally Waterproof Containers, LLC

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7 Reasons Why Best Coolers For Contractors_blueyel
Coolers

7 Reasons Why the Best Coolers for Contractors are Customized Soft-Sided Coolers

Totally Waterproof Containers gravatar
AO Coolers customized embroidery or dye sublimation logo art


AO COOLERS navy blue 12 pack soft cooler customized with dye sublimated logo art, displayed along with an open 12 pack soft cooler filled with ice and a red 24 pack customized with embroidered logo art.

The best coolers for contractors  are coolers that get you more referrals. That's pretty simple!

Most contractors work on the road and outside. That means that coolers are as common as a tool box. For so many folks coolers are a regular-use everyday item. 

This post gives you 7 reasons why the best coolers for contractors are soft sided coolers customized with embroidery or dye-sublimation for the logo artwork.

Coolers are always a gathering spot when people are together. And that’s a giant opportunityThose are opportunities that you can create, and you should exploit.

Thank business partners.  Reward employees.

Give friends & relatives reason to talk about your business.


1)

Feature your logo made with colorful embroidery or dye-sublimation, on an AO COOLER, and your presentation is extraordinary.

Both embroidery and dye sublimation are superior processes for customization. Virtually unlimited color combinations and your logo won't peel, fade or degrade.

Charcoal AO Coolers backpack Cooler Customized with logo art

Customized with Embroidery

AO Coolers soft cooler customized with dye sublimation

Customized with Dye Sublimation

Special. Impressive. Consistent & remarkable.

Just like a billboard.  

2)

Time. Feature your business message on an AO COOLER & you get an outstanding presentation that works for 8 years.

People use an AO COOLER  8 to 11 years before they buy another.  After more than 25 years in business, that's a fact that AO COOLERS is very proud of.

How many promotional items can you think of that work for 8 years?

Use THIS LINK to get a proposal for your cooler project.

3)

AO COOLERS, customized with logo art, are a cost-effective strategy for contractors to earn TOMA in local markets.

When the time is right for a contractor, customers in your marketplace should think of your business first.  That’s Top Of Mind Awareness or TOMA.

TOMA requires a DRIP MARKETING APPROACH 

- a consistent delivery of messaging over time.  

4)

An AO COOLER offers contractors an entirely different set of benefits than a hard cooler.

AO COOLERS are basically super-insulated duffel bags.

So they carry anything that fits, anywhere you go.

AO COOLERS have shoulder strap. They're soft, flexible, and easy to carry. They hold ice for days. And, they are guaranteed not to leak, for the life of the cooler.

AO COOLERS are convenient.  They squeeze into places where hard coolers won't. Soft coolers don't bang, scratch, or ruin your upholstery.

Men, women & children can carry favorite snacks, meals, groceries, medicine, or drinks anywhere they travel.

Hard Coolers - Not So Much!!

AO Coolers customized with logo art

5)

Coolers are like the "kitchen table" wherever people get together.

Packing the cooler is a ritual.  A “well-stocked” cooler generates good times. So it's special cargo; always.

Everybody knows, coolers are where we carry the “good stuff”.  

It’s a NO-BRAINER!

 Coolers attract lots of attention.

You create opportunities for people to talk about your business. That's what happens when contractors customize AO COOLERS with a business massage. It happens everywhere people take them, for years and years.

6)

The best references, referrals, and impactful impressions are made when people are sharing good times.

Coolers are standard equipment for good times and memorable events.

8 places people use soft coolers

"Where did you get that cooler?"

"What do you have in your cooler? Anything     good?" "Can you spare a water?" 

"I see you got it from your contractor. Were     they good to work with?"

7)

AO COOLERS are consistently reviewed as "the best cooler that I have ever owned."

AO Coolers Star Rank 4.6
4 Comment about AO Coolers

See for yourself why the best coolers for contractors are customized soft-sided coolers.    

Find out why contractors use AO COOLERS to reach more prospects, thank business partners, and reward employees.

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Choose The Best Waterproof Bag Featured Image
Dry Bags

How To Choose The Best Waterproof Bag For Your Activities

Choose the best waterproof bag jet ski rider

 

With so much marketing and so many options that feature waterproof,  how to choose the best waterproof bag or case is tricky business.

The thing is, waterproof is one of those features that almost always requires some “special investigation” to get to the bottom line.

 

  • “Is that fabric really waterproof?
  • “How can a tote be totally waterproof if it is sewn together at the seams” ?
  • “Is a roll top waterproof bag better than a dry bag with a waterproof zipper?”

So we are going to address concerns like that with this post.

First, we’ll help you to answer, “How much waterproof protection is necessary for me and my activities?” 

Then we will detail how to evaluate the 3 most important construction features of the waterproof bag, backpack, or  “carry-all”. 

With this information you will be informed and confident when it is time to choose the best waterproof bag for your activities.

 

Choose The Best Waterproof Bag

 

  1. Your “Most Often Use”
    1. The Commuter
    2. The Recreator
    3. The Professional
  2. The IP Code
  3. Critical Construction Features
    1. The Fabric or Material
    2. Integrity at the Seams
    3. The Closure System

 

Your Most Often Use

 

Which of 3 different profiles describes how you use your waterproof gear? 

Are you The Commuter?  

Are you The Recreator

Or, are you The Professional?

 

choose the best waterproof bag user profiles

 

The Commuter

 

The Commuter is the guy or gal that uses a carry-all to protect valuables from wind, dust, snow or rain. That means your most often use is to shelter your stuff when the weather is inclement.

Technically, The Commuter is looking to prevent the ingress of water, for a short period of time. That would be, as long as it takes to find cover from the rain, sleet, or snow. 

Runners, walkers, bicycle or railway commuters, and trail sports folks are all great examples. 

But when a downpour becomes a “dunk”, or a “submersion”; that’s when The Commuter  needs the same kind of waterproof protection as The Recreator.

 

The Recreator

 

Next is the person who intentionally includes the water in their outdoor recreation.  

You’re into water sports. Or, it’s the beach.  Maybe you’re thinking about boating, a waterproof backpack for jet skiing, or a dry bag for kayaking. 

Everybody who enjoys a swimming pool, rivers, lakes or the ocean needs a waterproof cell phone case that floats. 

The Recreator needs gear that offers protection from a constant spray or  powerful splashing, as well as a shallow submersion. 

By the way, consider a “shallow submersion”  several inches to 4 feet underwater, for a few seconds or more.

 

The Professional

 

Finally, there is The Professional profile.  These are folks who carry valuables into challenging environments or extreme conditions. 

Generally, those conditions involve total submersion or significant water pressure for an extended period of time.

Scuba and deep water divers, law enforcement and emergency personnel and folks who need to keep their ammunition dry while they are duck hunting are a few examples.

 

Your MOST OFTEN USE should guide you as you answer….

 “How much waterproof protection is enough for me?”.

So, it’s plain to see.  Everybody needs to protect belongings from water, at some point.

Water-Resistant bags and cases are sufficient for lots of folks in The Commuter profile.  For others, totally waterproof is a necessity.

 

The IP Code

 

The term “waterproof” has been defined by international authorities to represent very specific standards. Sometimes the standards are presented as an  Ingress Protection Marking, or an IP Code

An IP Code classifies and ranks “degrees of protection” from dust and water under specific laboratory conditions and testing methods.  

In other words, an IP Code offers guidance about, “How much waterproof is appropriate for my most often use?”.

 
Choose The Best Waterproof Bag IP Codes Explained

https://www.cincinnati-test.com/ipxx-leak-testing.html

 

Honestly, marketers and salespeople play fast and loose with the term “waterproof” notoriously, despite these official standards .  So you should pay careful attention to 3 critical construction features, once you have determined your most often use.

 

3 Critical Construction Features

 

There are three components that are most important to evaluate as you choose the best waterproof bag for your favorite activities. 

Be aware that these are the features that distinguish water-resistant from waterproof bags and cases.

 

  • Material   –  The fabric or material with which the product is made.
  • Seams     –   Integrity at the seams, handles and fixtures.
  • Closure    –   How effective is the closure mechanism.

The Material

 

The material is the first feature that I examine when I am evaluating a bag or case. 

I want to know, “Is it made with a woven fabric?”.  Or, “Is the carry-all made with an extruded material?”.

For instance, canvas is very common in the construction of backpacks, duffels and totes. Canvas is a woven fabric.  That means lots of space for water to infiltrate, between the fibers. So canvas needs additional treatment in order to provide protection from water or moisture.

Frequently, canvas is treated with a Durable Water Repellent on one side.  DWR on the face of a woven fabric delays or prevents a material from becoming saturated. It causes water to bead up and roll off the facial surface. 

Sometimes, the second surface is treated with rubber, pvc, or a coating with similar properties. Manufacturers refer to fabrics treated with multiple layers as laminates. And laminates provide better protection from water than fabrics with single layer treatment.

 

waterproof fabrics

 

Backpacks, duffles, totes and cases that are constructed with laminates tend to be well suited and appropriate for The Commuter and her challenges. Conversely, The Professional profile needs bags and cases that are made with thermoplastics.

 

So what are thermoplastics

Thermoplastics are plastic polymers that are “moldable” when they are heated.

Manufacturers extrude thermoplastics into the materials that are used to make waterproof backpacks, duffels and totes. Or, they mold these polymers into waterproof boxes and cases.

Most important, thermoplastics are inherently waterproof. Also, they are ideal for RF Welding and great for bonding fixtures and closure systems.

 

The Seams

 

Next, we’ve got to consider the seams; the folds, the corners, and the attachments. Are they sewn, taped, or welded? 

Seams that are stitched tightly can work quite effectively if your most often use is to protect your valuables from bad weather.  

Be aware, however, that sewn fabric is punctured. Consequently, powerful splashing or water pressure might enable water to infiltrate your carry-all.

 

sewn vs welded seams

 

The technique that is used to hold a carry-all together at the seams is the feature that distinguishes bags and cases suitable for The Recreator.

Seams that are sewn will not do when your activities subject your carry-all to heavy spray or submersion. Consequently, glued, taped or welded seams are highly recommended for The Recreator and The Professional.

 

The Closure

 

The closure system is the last of 3 critical construction features. 

Ordinarily, we are looking for a waterproof seal when we close up a waterproof bag or case.  

But lots of Commuters use a backpack or duffel that does not provide a leak-proof seal to shield their valuables from bad weather.

Options about closure systems offer a range of effectiveness, just like your options about materials and seams.

 

A totally waterproof container is a pack, a duffel, or a case that combines impenetrable material and welded seams with a leak-proof closure system.

Generally, closure systems on waterproof carry-alls organize into 4 categories

  1. Clamps & Gaskets
  2. Zippers
  3. Zip Seals
  4. Roll Top

1. Clamps & Gaskets

 

Most hard waterproof cases use rubber or silicone gaskets and a clamp mechanism to create a seal.  Look for an IP Code and let it be your guide.

 

Gasket_Clamp_Waterproof_Close

 

2. Zippers

 

To start, we should acknowledge that zippers are the most common system for closing bags, backpacks, duffels and cases. 

Second, let’s note that a zipper is a fastener.  A fastener draws together, or “attaches” two ends.  But the mechanism was not conceived as a device that would create a “seal”.

 

Without significant modification, a common zipper does not provide a lot of waterproof protection. Heavy rain or splashed water leaks through the elements of a coil zipper easily.

So designers frequently cover a common coil zipper with a flap. That design offers water-resistant protection for the The Commuter. 

 

A reverse coil zipper is another solution that can work for The Commuter. These are modified coil zippers that are also categorized as waterresistant.

 

waterproof zippers

 

Next is zippers that are waterproof.  Most waterproof zippers are molded thermoplastics. They are far more effective as a defense against the water pressure that comes with powerful splashing or shallow submersion.

Better quality waterproof zippers are welded to a thermoplastic  material. And that combination renders a waterproof bag that is suitable for The Recreator.

 

Finally, we have airtight zipper systems

Originally these mechanisms were designed to maintain air pressure within a space suit. Since then airtight zippers have been adapted for use on deep sea drysuits, as well as heavy duty and industrial grade waterproof gear.

 

Get more:

5 Things to know About Waterproof Zippers.

 

 

3. Zip Seals

 

Zip seals are another common closure system.  These are used a lot on waterproof cell phone bags and a variety of duffels.

“Long and Straight” is a key feature to look for in a zip seal system. That’s because bends and turns can challenge the effectiveness of a zip seal.    

Also, zip seal systems can be vulnerable to burst pressure, which is a tendency to blow open from the inside out. That happens when the external pressure becomes too much.

 

zip seal waterproof clos3   choose the best waterproof bag zip seal 1

 

 

 

 

The most effective system for closing up a waterproof bag is a properly executed roll top closure. 

4. Roll Top

 

Personally, I still find it to be amazing; mostly because by 2019 you’d think that innovating designers would have offered something new.  But, the simple truth is the roll-top system remains the most reliable waterproof closure system.

choose the best waterproof bag roll top demo

 

Furthermore, a common and effective design is to include a roll top on waterproof backpacks, duffels and totes as a supplement to water-resistant zippers and zip seals.

 

Finally, a roll-top dry bag is the prototypical waterproof container for water sports and outdoor recreation. Be sure to keep this in mind as you choose the best waterproof bag for your activities.

 

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